B2B Customer Engagement

Education built for healthcare providers

Certification programs and buyer-centric education designed around how healthcare providers and aesthetic practices actually make decisions.


Behind-the-scenes production for training content

From storyboarding to final publications, I've ensured training content utilizes various modalities for learner retention and adoption.

SkinCeuticals certification program social post

Led the development and deployment of a multi-level, self-paced, paid-for-programming certification program for over 4k HCPs.

Account-facing sales kit resource page

Continuously evolving sales kits and digital sales rooms' organization and optimization for field teams to make assets readily available and engaging.

Spa treatment room set up for hands-on technical training

When training on highly technical information, the environment matters. Ensuring participant-to-trainer ratios are respected, set ups are safe & hygienic, and learners can get their hands on practice in makes implementation easier and faster.

Hosting a customer event wouldn't be complete without an over the top theme party to celebrate partnerships and successes after a full day of learning. I've worked with vendors to bring the best ideas to life!

Direct-to-consumer live selling event

Leading the first ever collaboration between brand + HCP to host direct to consumer online selling events resulting in the highest AOV across all brands.