Tracy Roach

Spearheaded and scaled a high-performing, diverse team of 20 education professionals, overseeing internal training, sales enablement, digital learning, and customer-facing programming across multiple SaaS environments.

• Architected and deployed a sales enablement platform (Highspot) using AI-powered learning technology and data-driven insights: 93% user adoption (200+ users), +326% buyer pitches sent, +121% external view rates, and 12k+ digital sales room views.
• Designed buyer-centric training and professional development curricula for sales, sales leadership, and executives — sales process, brand positioning, objection handling, and leadership coaching. 4.8/5 quality rating, 96% completion, ~250 attendees.
• Led development and launch of two national certification programs for healthcare providers, the Master Aesthetician Program and Mastering SkinCeuticals Program: ~20% account base enrollment (4,000+ HCPs) in 3 years, +21% YoY sales growth, +10% YoY applicant growth.
• Directed LMS (Docebo) content strategy for B2B learning, using purchasing data and engagement analytics to personalize learning pathways: +86% new users YoY, +18% YoY course completions, 4.6/5 quality rating.
• Orchestrated cross-functional collaboration with global and US teams, aligning training, tools, and train-the-trainer modules with go-to-market campaigns and product launches — sales plays reached 90%+ engagement.
• Oversaw field education initiatives for HCP-facing workshops, seminars, and virtual series: 75+ live/virtual trainings to ~1,000 accounts annually, managing a $3M+ budget.

• Engineered a multi-phase hybrid onboarding program covering brand knowledge, selling skills, CRM management, and technical proficiencies, with tracking models to measure adoption and impact: ~30% reduction in new-hire ramp-up time, 30+ modules, ~30 new hires onboarded annually.
• Led a strategic sales training program that lifted performance and customer satisfaction, helping secure the brand's #1 position for 8 consecutive years and double-digit sales growth.
• Designed a data-driven, competency-based career advancement program integrating promotions, incentives, and rewards to grow and retain sales talent.

• Built a high-achieving regional team through clear expectations, coaching, and mentorship — Top Region of the Year (2014, 2016, 2017).
• Delivered ongoing performance feedback and accountability coaching — Regional Director of the Year (2014, 2017).
• Analyzed competitor activity to anticipate market shifts and capture opportunity — Top Regional Growth (2016, 2017).

• Built long-term partnerships with aesthetic practices, delivering double-digit annual growth and +247% total market volume.
• Built and maintained a new-business pipeline against monthly, quarterly, and annual goals, developing sales proposals tied to client needs.

Rookie of the Year (2007) · Account Executive of the Year (2008) · Regional AE of the Year (2009) · Regional Field Trainer (2011, 2012) · Elite Winner (2008, 2009, 2010)

• Pioneered brand presence across a multi-state region, consistently placing in the top 5% of team and delivering 100%+ of all sales goals — comp sales, new business, and product launches.
• Contributed to curriculum development for Bb.University, serving as Business Instructor (2003–2005) and Retail Business Advisor (2004–2006).

Wholesale distributor of Aveda lifestyle products, Etopa salon/spa equipment, and SalonBiz/SpaBiz software. Progressed from Account Executive to Account Executive Mentor to Regional Vice President over nine years.

• Created training templates for go-to-market campaigns; wrote and designed training materials for product and brand; built train-the-trainer modules and led live onboarding sessions for new staff.